Candidate Images in Presidential Elections - Paperback - 1995

A compendium of theory and research of candidate images and image formation in the US presidential elections. The book integrates issues of voter decision-making, media messages, campaigning, debate effects and political advertising into the development of political communication theory.
Year of publication: 1995
Pagination: 224 pages, black & white illustrations
Format: Paperback
Serie: Praeger Series in Political Communication