Trademark Valuation - A Tool for Brand Management - Hardback - 2014

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
Year of publication: 2014
Pagination: 368 pages, Illustrations
Format: Hardback
Serie: Wiley Finance