Stars, Fans, and Consumption in the 1950s - Reading Photoplay - Hardback - 2014

The magazine Photoplay pioneered the construction of both female stars as social types and fans as aspiring consumers in the first mass consumption society. The construction of female identity based on goods and performance in a consumer society resulted in multiple, fragmented, and unstable selves - a legacy evident in postmodern culture today.
Year of publication: 2014
Pagination: 312 pages, 35 black & white illustrations
Format: Hardback