The Road to Dr Pepper, Texas - The Story of Dublin Dr Pepper - Paperback - 2006

Tells a story of Dublin Dr Pepper Bottling Co, a case study of the Dr Pepper bottling plant that has used pure cane sugar in spite of compelling reasons to switch sweeteners. This book traces the story from the founder's birth through the contemporary struggles of a tiny independent, family-owned franchise against industry giants.
Year of publication: 2006
Pagination: 192 pages, 50 b&w photos, notes, index
Format: Paperback