Network Dynamics in International Marketing - Hardback - 1998

Peter Naude

Network Dynamics in International Marketing - Hardback - 1998 - 1
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Resumo
Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the fashionable interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.
Year of publication: 1998
Pagination: 342 pages, Illustrations
Format: Hardback
Serie: International Business Management

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Network Dynamics in International Marketing - Hardback - 1998
Network Dynamics in International Marketing - Hardback -...

Resumo

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the fashionable interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.
Year of publication: 1998
Pagination: 342 pages, Illustrations
Format: Hardback
Serie: International Business Management
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Características

Editora

Emerald Group Publishing Limited

Peso

659

Dimensão

230 x 165 x 20

Tema

International business|Sales & marketing

Origem

United Kingdom

EAN

9780080433585

Publicidade
Publicidade