Network Dynamics in International Marketing - Hardback - 1998

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the fashionable interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.
Year of publication: 1998
Pagination: 342 pages, Illustrations
Format: Hardback
Serie: International Business Management