Managing Network Resources - Alliances, Affiliations, and Other Relational Assets - Paperback - 2007

Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.
Year of publication: 2007
Pagination: 344 pages, tables and figures
Format: Paperback