Seduction by Contract - Law, Economics, and Psychology in Consumer Markets - Hardback - 2012

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers predictable mistakes they are shortsighted, optimistic, and imperfectly rational compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the markets failure.
Year of publication: 2012
Pagination: 296 pages, Illustrations
Format: Hardback