The Objects of Affection - Semiotics and Consumer Culture - Hardback - 2010

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Year of publication: 2010
Pagination: 224 pages, Illustrations
Format: Hardback