Creative Cost-Benefits Reinvention - How to Reverse Commodization Hell in the Age of Customer Capitalism - Hardback - 2011

Christian Dussart

Creative Cost-Benefits Reinvention - How to Reverse Commodization Hell in the Age of Customer Capitalism - Hardback - 2011 - 1
Resumo
Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.
Year of publication: 2011
Pagination: 192 pages, Illustrations
Format: Hardback

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Creative Cost-Benefits Reinvention - How to Reverse Commodization Hell in the Age of Customer Capitalism - Hardback - 2011
Creative Cost-Benefits Reinvention - How to Reverse...

Resumo

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.
Year of publication: 2011
Pagination: 192 pages, Illustrations
Format: Hardback
Publicidade

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Creative Cost-Benefits Reinvention - How to Reverse Commodization Hell in the Age of Customer Capitalism - Hardback - 2011

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Características

Editora

Palgrave Macmillan

Dimensão

217 x 156 x 15

Peso

330

Tema

Business strategy|Sales & marketing

Origem

United Kingdom

EAN

9780230105300

Publicidade
Publicidade