Harry Potter - The Story of a Global Business Phenomenon - Hardback - 2008

Susan Gunelius

Harry Potter - The Story of a Global Business Phenomenon - Hardback - 2008 - 1
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Resumo
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Year of publication: 2008
Pagination: 216 pages, 26, 26 figures
Format: Hardback

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Harry Potter - The Story of a Global Business Phenomenon - Hardback - 2008
Harry Potter - The Story of a Global Business Phenomenon -...

Resumo

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Year of publication: 2008
Pagination: 216 pages, 26, 26 figures
Format: Hardback
Publicidade

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Características

Editora

Palgrave Macmillan

Dimensão

240 x 160 x 17

Peso

480

Tema

Sales & marketing|Media, information & communication industries

Origem

United Kingdom

EAN

9780230203235

Publicidade
Publicidade