Advertising as Multilingual Communication - Paperback - 2008
Helen Kelly-Holmes
Estado :
Novo
Vendido por
País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates.
Year of publication: 2008
Pagination: 224 pages, black & white illustrations
Format: Paperback
Year of publication: 2008
Pagination: 224 pages, black & white illustrations
Format: Paperback
Advertising as Multilingual Communication - Paperback - 2008
Resumo
Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates.
Year of publication: 2008
Pagination: 224 pages, black & white illustrations
Format: Paperback
Year of publication: 2008
Pagination: 224 pages, black & white illustrations
Format: Paperback
Publicidade
Avaliações dos nossos clientes
Advertising as Multilingual Communication - Paperback - 2008
Sê o primeiro a dar
a tua opinião sobre este produto
Características
- Editora
-
Palgrave Macmillan
- Dimensão
-
216 x 140 x 12
- Peso
-
290
- Tema
-
Sociolinguistics|Advertising
- Origem
-
United Kingdom
- EAN
-
9780230217065
Publicidade
Publicidade