Advertising as Multilingual Communication - Paperback - 2008

Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates.
Year of publication: 2008
Pagination: 224 pages, black & white illustrations
Format: Paperback