Ethics in Marketing and Communications - Towards a Global Perspective - Hardback - 2011

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Year of publication: 2011
Pagination: 144 pages, 4 figures, 13 black & white tables
Format: Hardback
Editor: Mary M. McKinley