International Marketing in the Network Economy - A Knowledge-based Approach - Hardback - 2007

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Year of publication: 2007
Pagination: 276 pages, 1, black & white illustrations
Format: Hardback