Marketing Methods to Improve Company Strategy - Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach - Paperback - 2010

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Year of publication: 2010
Pagination: 136 pages, 42 black white tables, 10 black white line drawings
Format: Paperback