The Handbook of Communication and Corporate Reputation - Hardback - 2013

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to WileyBlackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Year of publication: 2013
Pagination: 650 pages, black white illustrations, black white tables, figures
Format: Hardback
Serie: Handbooks in Communication and Media