Modern Analysis of Customer Surveys - with Applications Using R - Hardback - 2012

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays.
Year of publication: 2012
Pagination: 524 pages, Illustrations
Format: Hardback
Serie: Statistics in Practice