Winning Market Leadership - Strategic Marketing Planning for Technology-Driven Businesses - Hardback - 2000

Strategic marketing planning in technologyintensive businesses e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.
Year of publication: 2000
Pagination: 324 pages, Illustrations
Format: Hardback