Global Jumpstart - Complete Resource for Expanding Small and Mid-sized Businesses - Paperback - 1999

This resource for companies entering new markets presents a guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchizing to joint ventures.
Year of publication: 1999
Pagination: 224 pages, black & white illustrations
Format: Paperback