Networks in Marketing - Paperback - 1996

"An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
Year of publication: 1996
Pagination: 443 pages, 1, black & white illustrations
Format: Paperback
Editor: Dawn Iacobucci"