Rethinking the Media Audience - The New Agenda - Paperback - 1999

Pertti Alasuutari provides a stateoftheart summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

Year of publication: 1999
Pagination: 224 pages, black white illustrations
Format: Paperback