Visual Identity - Promoting and Protecting the Public Face of an Organization - Hardback - 2009

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
Year of publication: 2009
Pagination: 176 pages, tables, figures, bibliographic references, index
Format: Hardback