Visual Identity - Promoting and Protecting the Public Face of an Organization - Paperback - 2009

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. This practical guide explores visual identity from an organizational brand perspective (corporate and non-profit), rather than a product brand perspective.
Year of publication: 2009
Pagination: 176 pages, tables, figures, bibliographic references, index
Format: Paperback