Leap to Globalization - Creating New Value from Business without Borders - Hardback - 2002

Three characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value second, it is an entrepreneurial process and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base.
Year of publication: 2002
Pagination: 176 pages, , black white illustrations
Format: Hardback