Leading with Purpose - The New Corporate Realities - Hardback - 2002

An exploration of corporate purpose - a company's expressed overriding reason for existing - and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance. It argues that the path to financial success lies in a customer-focused corporate purpose.
Year of publication: 2002
Pagination: 424 pages
Format: Hardback
Serie: Stanford Business Books