The Power of Survey Design - A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents - Paperback - 2006

A how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. It is a reference for those who use and produce survey data.
Year of publication: 2006
Pagination: 278 pages, 1, black & white illustrations
Format: Paperback