Power Branding - Leveraging the Success of the World's Best Brands - Hardback - 2014

Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.
Year of publication: 2014
Pagination: 256 pages, illustrations
Format: Hardback