The Seven Sins of Innovation - A Strategic Model for Entrepreneurship - Hardback - 2014

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.
Year of publication: 2014
Pagination: 292 pages, 31 figures, 9 black white tables
Format: Hardback