The Handbook of Media Audiences - Hardback - 2011

As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.
Year of publication: 2011
Pagination: 562 pages, Illustrations
Format: Hardback
Serie: Global Handbooks in Media and Communication Research