Know Your Customer - New Approaches to Understanding Customer Value and Satisfaction - Paperback - 1996
R.B. Woodruff, Sarah F (University of Tennessee USA) Gardial
Resumo
Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. Discusses predictions of future changes in customer value and satisfaction. Explores actual company experiences which illustrate measurement techniques.
Year of publication: 1996
Pagination: 360 pages, 0
Format: Paperback
Serie: Total Quality Management
Year of publication: 1996
Pagination: 360 pages, 0
Format: Paperback
Serie: Total Quality Management
Know Your Customer - New Approaches to Understanding...
Resumo
Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. Discusses predictions of future changes in customer value and satisfaction. Explores actual company experiences which illustrate measurement techniques.
Year of publication: 1996
Pagination: 360 pages, 0
Format: Paperback
Serie: Total Quality Management
Year of publication: 1996
Pagination: 360 pages, 0
Format: Paperback
Serie: Total Quality Management
Publicidade
Avaliações dos nossos clientes
Know Your Customer - New Approaches to Understanding Customer Value and Satisfaction - Paperback - 1996
Sê o primeiro a dar
a tua opinião sobre este produto
Características
- Editora
-
John Wiley and Sons Ltd
- Idiomas
-
Inglês
- Dimensão
-
211 x 162 x 18
- Peso
-
424
- Colecção
-
Economics, finance, business & management
- Tema
-
Management & management techniques|Market research|Customer services|Service industries
- Origem
-
United Kingdom
- EAN
-
9781557865533
Publicidade
Publicidade