Emerging Trends, Threats and Opportunities in International Marketing - What Executives Need to Know - Paperback - 2009

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place over the years in a series of articles compiled by the authors.
Year of publication: 2009
Pagination: 400 pages, black & white illustrations
Format: Paperback