Man Appeal - Advertising, Modernism and Menswear - Hardback - 2005

Provides an evaluation of the history of men's fashion advertising in the first half of the twentieth century. Alongwith issues of representation to broader socio-economic contexts, this study addresses the discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Year of publication: 2005
Pagination: 172 pages, 1, black & white illustrations
Format: Hardback