How to Win Customers in the Digital World - Total Action or Fatal Inaction - Hardback - 1999
Peter H. M. Vervest, Albert H. Dunn
Resumo
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. It introduces Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers.
Year of publication: 1999
Pagination: 250 pages, biography
Format: Hardback
Year of publication: 1999
Pagination: 250 pages, biography
Format: Hardback
How to Win Customers in the Digital World - Total Action or...
Resumo
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. It introduces Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers.
Year of publication: 1999
Pagination: 250 pages, biography
Format: Hardback
Year of publication: 1999
Pagination: 250 pages, biography
Format: Hardback
Publicidade
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Características
- Editora
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Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Dimensão
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234 x 156 x 17
- Peso
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565
- Tema
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Business strategy|Industrial applications of scientific research & technological innovation
- Origem
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Germany
- EAN
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9783540665755
Publicidade
Publicidade