Trust of Potential Buyers in New Entrepreneurial Ventures - An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Paperback - 2009

Gunnar Wiedenfels

Trust of Potential Buyers in New Entrepreneurial Ventures - An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Paperback - 2009 - 1
Resumo

Year of publication: 2009
Pagination: 324 pages, 97 black & white illustrations, 60 black & white tables, biography
Format: Paperback
Serie: Entrepreneurship

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Trust of Potential Buyers in New Entrepreneurial Ventures - An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Paperback - 2009
Trust of Potential Buyers in New Entrepreneurial Ventures -...

Resumo


Year of publication: 2009
Pagination: 324 pages, 97 black & white illustrations, 60 black & white tables, biography
Format: Paperback
Serie: Entrepreneurship
Publicidade

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Trust of Potential Buyers in New Entrepreneurial Ventures - An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Paperback - 2009

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Características

Editora

Springer Fachmedien Wiesbaden

Dimensão

210 x 148 x 18

Peso

424

Tema

Business strategy|Sales & marketing

Origem

Germany

EAN

9783834916730

Publicidade
Publicidade