Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhohen: Konzepte, Strategien, Praxisbeispiele - Paperback / softback - 2012

Year of publication: 2012
Pagination: 209 pages, black & white illustrations, bibliography
Format: Paperback / softback
Editor: Hofmann, Markus (Institute of Technology, Blanchardstown, Dublin, Ireland Institute of Technology Blanchardstown, Dublin, Ireland Institute of Technology Blanchardstown, Dublin, Ireland Institute of Technology Blanchardstown, Dublin, Ireland), Markus Mertiens