Managing Across Cultures - The 7 Keys to Doing Business with a Global Mindset - Hardback - 2009

hether you run a giant corporation or workin a small business, its more than likely thatyou regularly deal with people of differentculturesfrom customers and suppliers tosalespeople and colleagues.It simply cant be overstated: You will havetrouble succeeding in business today if youdont appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in todaysglobal business environment.Experts in the field of crosscultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. Youll learn how:Intels powerful global corporateculture is a critical element of itshistoric successColgatePalmolive integratescultural understanding into itsglobal marketing programsGE adapts its effectivemanagement style to localbusiness culturesYoull also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWalMart.Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This indepth, strategic guidewill help in every facet of businessfromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.

Year of publication: 2009
Pagination: 368 pages, black white illustrations, black white tables, figures
Format: Hardback