The Oxford Handbook of Pricing Management - Paperback - 2014
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Resumo
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
Year of publication: 2014
Pagination: 976 pages, 111 Figures, 47 Tables
Format: Paperback
Serie: Oxford Handbooks in Finance
Year of publication: 2014
Pagination: 976 pages, 111 Figures, 47 Tables
Format: Paperback
Serie: Oxford Handbooks in Finance
The Oxford Handbook of Pricing Management - Paperback - 2014
Resumo
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
Year of publication: 2014
Pagination: 976 pages, 111 Figures, 47 Tables
Format: Paperback
Serie: Oxford Handbooks in Finance
Year of publication: 2014
Pagination: 976 pages, 111 Figures, 47 Tables
Format: Paperback
Serie: Oxford Handbooks in Finance
Publicidade
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Características
- Editora
-
Oxford University Press
- Idiomas
-
Inglês
- Dimensão
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244 x 175 x 52
- Peso
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1658
- Colecção
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Macroeconomics
- Tema
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Sales & marketing
- Origem
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United Kingdom
- EAN
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9780198714811
Publicidade
Publicidade