The Oxford Handbook of Pricing Management - Paperback - 2014

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The Oxford Handbook of Pricing Management - Paperback - 2014 - 1
Resumo
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
Year of publication: 2014
Pagination: 976 pages, 111 Figures, 47 Tables
Format: Paperback
Serie: Oxford Handbooks in Finance

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Resumo

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
Year of publication: 2014
Pagination: 976 pages, 111 Figures, 47 Tables
Format: Paperback
Serie: Oxford Handbooks in Finance
Publicidade

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Características

Editora

Oxford University Press

Idiomas

Inglês

Dimensão

244 x 175 x 52

Peso

1658

Colecção

Macroeconomics

Tema

Sales & marketing

Origem

United Kingdom

EAN

9780198714811

Publicidade
Publicidade