The Pricing and Revenue Management of Services - A Strategic Approach - Hardback - 2006

Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.
Year of publication: 2006
Pagination: 208 pages, 48 black & white illustrations, 9 black & white tables, 21 black & white halftones, 27 bl
Format: Hardback
Serie: Routledge Advances in Management and Business Studies