Scenarios in Marketing - From Vision to Decision - Hardback - 2006

Youve chosen this book. Which probably means youre a marketer, youve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
Year of publication: 2006
Pagination: 244 pages, Illustrations
Format: Hardback