Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leadingedge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.
Year of publication: 2008
Pagination: 304 pages, Illustrations
Format: Hardback

Kellogg on Advertising and Media - Hardback - 2008

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Editora: John Wiley and Sons Ltd

Idiomas: Inglês

Dimensão: 238 x 163 x 26

Peso: 498

Colecção: Economics, finance, business & management

Tema: Advertising

Origem: United Kingdom

EAN: 9780470119860

Kellogg on Advertising and Media - Hardback - 2008

Bobby J. Calder

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