Leveraging Good Will - Strengthening Nonprofits by Engaging Businesses - Paperback - 2005

Businesses have things that nonprofits need: experience, connections a?? and of course money. And nonprofits have qualities that businesses want to link with: reputation, brand equity, citizenship and so on. Nonprofits that know how to access and use forprofit resources can give themselves a decisive advantage in todays difficult times.
Year of publication: 2005
Pagination: 240 pages, Illustrations
Format: Paperback