Kellogg on Integrated Marketing - Hardback - 2002

Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and onetoone relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.
Year of publication: 2002
Pagination: 314 pages, Illustrations
Format: Hardback