Reframing Business - When the Map Changes the Landscape - Hardback - 2001

Recognized by his peers as one of the leading management thinkers of his time, Richard Normann offers a new approach to strategy: an original way to think about organizations and create a different future. He shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future.
Year of publication: 2001
Pagination: 352 pages, Ill.
Format: Hardback