The Profit Impact of Marketing Strategy Project - Retrospect and Prospects - Paperback - 2009
Resumo
The contribution of the PIMS project explored in the context of developments in business.
Year of publication: 2009
Pagination: 328 pages, 47 tables
Format: Paperback
Editor: Paul W. Farris, Michael J. Moore
Year of publication: 2009
Pagination: 328 pages, 47 tables
Format: Paperback
Editor: Paul W. Farris, Michael J. Moore
The Profit Impact of Marketing Strategy Project -...
Resumo
The contribution of the PIMS project explored in the context of developments in business.
Year of publication: 2009
Pagination: 328 pages, 47 tables
Format: Paperback
Editor: Paul W. Farris, Michael J. Moore
Year of publication: 2009
Pagination: 328 pages, 47 tables
Format: Paperback
Editor: Paul W. Farris, Michael J. Moore
Publicidade
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The Profit Impact of Marketing Strategy Project - Retrospect and Prospects - Paperback - 2009
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Características
- Editora
-
Cambridge University Press
- Dimensão
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231 x 153 x 24
- Peso
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526
- Tema
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Sales & marketing management
- Origem
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United Kingdom
- EAN
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9780521123457
Publicidade
Publicidade