The Profit Impact of Marketing Strategy Project - Retrospect and Prospects - Hardback - 2004
Resumo
The contribution of the PIMS project explored in the context of developments in business.
Year of publication: 2004
Pagination: 326 pages, 47 tables 12 figures
Format: Hardback
Editor: Paul W. Farris, Michael J. Moore
Year of publication: 2004
Pagination: 326 pages, 47 tables 12 figures
Format: Hardback
Editor: Paul W. Farris, Michael J. Moore
The Profit Impact of Marketing Strategy Project -...
Resumo
The contribution of the PIMS project explored in the context of developments in business.
Year of publication: 2004
Pagination: 326 pages, 47 tables 12 figures
Format: Hardback
Editor: Paul W. Farris, Michael J. Moore
Year of publication: 2004
Pagination: 326 pages, 47 tables 12 figures
Format: Hardback
Editor: Paul W. Farris, Michael J. Moore
Publicidade
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Características
- Editora
-
Cambridge University Press
- Dimensão
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234 x 159 x 26
- Peso
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650
- Tema
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Sales & marketing
- Origem
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United Kingdom
- EAN
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9780521840538
Publicidade
Publicidade