Web Site Measurement Hacks - Tips and Tools to Help Optimize Your Online Business - Paperback - 2005

Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their sites overall effectiveness. Providing the definitions of commonlyused terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
Year of publication: 2005
Pagination: 352 pages, Illustrations
Format: Paperback