How Cool Brands Stay Hot - Branding to Generation Y - Paperback - 2013
Joeri van den Bergh, Mattias Behrer
Estado :
Segunda-mão: Bom estado
Estados : Segunda-mão: Bom estado
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País de expedição : França
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Resumo
"Reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, this title includes insights into the consumer psychology and behaviour of ""the Millennials"". It provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.
Year of publication: 2013
Pagination: 288 pages, Illustrations
Format: Paperback"
Year of publication: 2013
Pagination: 288 pages, Illustrations
Format: Paperback"
Outras ofertas
How Cool Brands Stay Hot - Branding to Generation Y -...
Resumo
"Reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, this title includes insights into the consumer psychology and behaviour of ""the Millennials"". It provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.
Year of publication: 2013
Pagination: 288 pages, Illustrations
Format: Paperback"
Year of publication: 2013
Pagination: 288 pages, Illustrations
Format: Paperback"
Publicidade
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Características
- Editora
-
Kogan Page Ltd
- Dimensão
-
233 x 160 x 15
- Peso
-
414
- Tema
-
Advertising
- Edição
-
2 Rev ed
- Origem
-
United Kingdom
- EAN
-
9780749468040
Publicidade
Publicidade