The Fundamentals of Advertising - Paperback - 1999

Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.
Year of publication: 1999
Pagination: 384 pages, colour and b&w illustrations
Format: Paperback