Books, Bytes and Business - The Promise of Digital Publishing - Hardback - 2010

As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. Through combining primary research with secondary analysis drawn from the relevant literatures, this title offers an informative account of business in the knowledge-based economy.
Year of publication: 2010
Pagination: 288 pages, includes 53 b&w illustrations
Format: Hardback