Advertising in Modern and Postmodern Times - Hardback - 2007
Pamela Odih
Estado :
Segunda-mão: Bom estado
Estados : Segunda-mão: Bom estado
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País de expedição : França
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Antigo livro de biblioteca. Edição 2007. Ammareal doa até 15% do valor líquido deste artigo para instituições de caridade.
Resumo
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This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the sociocultural development of advertising...
Advertising in Modern and Postmodern Times - Hardback - 2007
Resumo
This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the sociocultural development of advertising throughout history.
Year of publication: 2007
Pagination: 248 pages, 1, black white illustrations
Format: Hardback
Serie: Published in Association with Theory, Culture Society
Year of publication: 2007
Pagination: 248 pages, 1, black white illustrations
Format: Hardback
Serie: Published in Association with Theory, Culture Society
Publicidade
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Características
- Editora
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SAGE Publications Ltd
- Dimensão
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234 x 156 x 15
- Peso
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526
- Colecção
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Advertising
- Tema
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Advertising
- Origem
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United Kingdom
- EAN
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9780761941903
Publicidade
Publicidade